Dave Walters | IBM Watson Marketing
Dave Walters is a 20+ year digital marketer, with the last dozen years spent involved with IBM Marketing Cloud in many capacities. He was the company’s first-ever corporate customer in the early 2000s while working internally at UPS. From there, he spent 5+ years in Account Management at Top 5 US digital agencies including Modem Media, Digitas, Tribal DDB and others where he often selected marketing technology on behalf of his customers in addition to developing and executing digital marketing strategies.
Dave’s book, Behavioral Marketing: Delivering Personalized Experiences At Scale from Wiley Publishing, is available now at leading booksellers and online in electronic format. He spends the majority of time counseling small and large digital marketing teams across the globe on strategy and execution, and speaking to conference and corporate audiences from 10 to 1000.