Neelam Kharay | IBM Watson Marketing
Neelam is a European Customer Analytics Specialist based in London, UK. With several years of experience as a marketing practitioner combined with a rich SaaS consulting history across EMEA, she is genuinely dedicated to helping clients realise true business value from digital marketing solutions. Neelam has worked with an impressive portfolio of clients where she has helped them turn insights gained from analytics into additional revenue, savings on marketing spend, enhanced merchandising decisions, increased brand loyalty, PR opportunities as well as improvements in the overall customer experience. She is a real advocate of the relationship between analytics and marketing, and is passionate about personalisation techniques and technologies.