Alexander Robertson is responsible for defining and managing research and analysis to create data- driven insights about consumer behavior, traffic patterns, conversion funnels, navigation and product selection. He also creates pre- and post- analyses to support projects, A/B testing, marketing programs and provides follow-up recommendations. He has extensive experience with web analytics tools such as Adobe Analytics and Google Analytics. Alexander is a Digital Analyst and has been at adidas since May 2016. He holds a Masters in Marketing Management from the University of Groningen.