Bram van Asseldonk
Actify is a corporate startup within the Achmea group. As Sr Manager Online, Bram van Asseldonk has introduced the lean startup and scrum framework and created a product market fit in a 2 year period. Bram managed 3 scrum teams that developed a vitality platform and 3 APPs for Android and iOS. After product market fit, Bram focused on scaling the platform and A/B test our APPs, with a strong focus on behavioral economics.
His focus is to eliminate waste in the entire design and development process and to create digital solutions that enable behavioral change.
Jeroen Elshof (co-host)
De Nieuwe Zaak
Consultant bij De Nieuwe Zaak en betrokken bij Actify vanaf het ontstaan van het concept.