Data Driven Decision Making in an online world
While adidas’ Western European e-commerce business is booming, it’s not a simple business, with 38 different websites across 19 countries and two brands with more than 9,000 SKUs each season. With this kind of complexity in its digital ecosystem, adidas must be on top of every aspect of its online presence in order to ensure that its data consistently translates into business value. In this presentation, the focus will be on how we are ensuring adidas is evermore data-driven and how we are bringing the wider organization with us on this journey.
Spreker: Alexander Robertson