How to build cross-channel conversations with customers based on real time data
With mobile-centric marketing solutions platforms that combine real-time location and situational data with existing user data, you’ll be able to focus on hitting the right moment to market to the user. When that moment occurs, you can serve content that invites user participation and conversation, further stimulated by incentives such as promotions and loyalty points, and gamification. Building two-way conversations that way drives genuine engagement & conversion across all channels.
Spreker: Eyal Oster