jagoda_trabinska (2)

Jagoda Trąbińska | Vice President of Business Development Synerise 

Experienced executive with business development, working with top brands for sales & marketing innovation projects like AI, Cloud, Digital Marketing. Strong leader with a proven track record in business performance improvement. Throughout her professional career, Jagoda has been responsible for managing tech venture and big data product portfolios for corporations. Focused on helping to achieve breakthrough growth through the rapidly changing new challenges in the digital world. Combines expertise in financial & retail sectors to bring and support cutting-edge solutions and ecosystems. Focused around technology partnerships with enterprises & start-ups.

Arne Stierman | Strategist Born05

Arne is a strategist at Born05. As a data driven thinker he is always on the look-out to translate data to actionable insights. These insights fuel the hybrid teams within Born05 to develop strategies, build digital products & services, create best-in-class communication or validate concepts of start-ups and scale-ups.

Onze sessie: Empower the data to enhance your consumer digital transformation experience 

Writing and mapping the Customer Journey is like writing a complex symphony. How does technology help us to combine communications, touchpoints and data to drive effective and positive Brand Experiences to build Brands that users love?

During the session, we’ll talk about how to transform unstructured data into a ‘symphony’ with tangible business results, sharing the example of Synerise’s flagship project with Żabka, one of the largest convenience store chains in Europe, whose AI-Driven Loyalty program is at the centre of their customer-focused digital marketing strategy.

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