Jeroen Elshof DNZ
Bram van Asseldonk

Jeroen Elshof
De Nieuwe Zaak

Consultant bij De Nieuwe Zaak en betrokken bij Actify vanaf het ontstaan van het concept.

Bram van Asseldonk 
Achmea Vitaliteit

Actify is a corporate startup within the Achmea group. As Sr Manager Online, Bram van Asseldonk has introduced the lean startup and scrum framework and created a product market fit in a 2 year period. Bram managed 3 scrum teams that developed a vitality platform and 3 APPs for Android and iOS. After product market fit, Bram focused on scaling the platform and A/B test our APPs, with a strong focus on behavioral economics.

His focus is to eliminate waste in the entire design and development process and to create digital solutions that enable behavioral change.

Onze sessie om 12.20 – 12.50: Grote stappen, met kleine middelen – inzet van data binnen een lean startup.

 

 

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