Volkert Wilkens – Sales Manager Benelux – Google Analytics 360 Suite
Volkert has been at Google for over 4 years, where he started as an Account Manager on the advertising side for Large Travel Clients in Dublin. 9 Months ago he relocated to Amsterdam and started as a Sales manager for Google Marketing Platform, specialising in GA360. Prior to Google, Volkert worked at Rocket internet, where he helped to introduce Hellofresh to the Dutch market.
My session: Leveraging data as the next competitive advantage, in a fast changing world.
How can data help you leverage change, and how can you setup your data sources in order to distinguish yourself from the competition.